Meta Ads Specialist

Role Description

We’re looking for a Performance Marketing Manager (focus on Meta) to join our team at 97focus. This is a full-time remote position, giving you the flexibility to work from anywhere while staying closely connected with a fast-moving team.

You’ll be responsible for driving performance, managing budgets, continuously optimizing campaigns, and turning data into actionable insights. This role requires a strong focus on attention to detail and a mindset of continuous improvement — always looking for ways to test, learn, and refine.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns (Focus on Meta for now)
• Manage budgets with precision and ensure efficient ROI
• Analyze data and performance metrics to identify trends and opportunities
• Collaborate with creative, sales, and product teams to align messaging and goals
• Report results regularly and suggest experiments for continuous improvement

Qualifications

• Proven experience in performance marketing with large budget (over $100'000 per month)
• Deep proficiency in Meta Ads Manager (Facebook/Instagram), Google Ads is a plus
• Exceptionally detail-oriented and organized, with a love for process and data
• Strong analytical skills and a track record of data-driven decisions
• Proactive mindset with a passion for testing and optimization
• Self-starter who thrives in a remote work environment and communicates clearly