Webflow Designer & Developer

GuidebookSan Francisco, United Stateslast year

75000USD - 100000USD

In this role, you’ll take ownership of Guidebook’s web presence—rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects. You will play a central role in executing and iterating on digital strategies that drive awareness, conversions, and engagement.

Our ideal candidate blends strong visual design skills with technical chops. You understand how SEO, user experience, and design intersect—and you’re always looking for ways to improve site performance, conversion rates, and brand consistency. Experience in a fast-paced, collaborative B2B or SaaS environment is a big plus, especially if you’ve juggled multiple marketing initiatives at once.

WHAT YOU'LL DO

Own and manage the Guidebook marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as needed
Collaborate with marketers to build landing pages, optimize user flows, and support campaign launches
Apply technical SEO best practices to ensure discoverability and performance across pages
Manage the Guidebook Blog on WordPress
Use your HTML, CSS and Javascript skills to help manage our WordPress blog, and support important integrations
Proactively suggest and implement website improvements based on data, benchmarks, and user experience trends
Design visually compelling digital assets and maintain brand consistency across web and marketing materials
Contribute to the development of social and paid campaign assets where needed
Help connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankings
Manage projects alongside the marketing team within a structured project management process using two-week sprints in Jira
Bring a creative and analytical lens to problem-solving—balancing great design with measurable results

THE IDEAL CANDIDATE

3+ years of digital or marketing design experience, with a strong portfolio of Webflow design and development projects.
Experience building and implementing design systems in Webflow.
Demonstrated experience managing and optimizing a B2B marketing website
Proficient with HTML, CSS and Javascript - supporting our WordPress blog, and integrations with marketing platforms like Marketo and Chili Piper
Familiar with technical SEO, including on-page optimization, structure, and site health
Strong design sensibility and the ability to articulate a clear point of view based on data and brand goals
Experience analyzing site performance and translating insights into design and UX improvements
Collaborative and communicative—you enjoy working cross-functionally with marketers, sales, and leadership
Analytical yet creative—you’re eager to A/B test and refine assets to improve performance
Experience producing work through project management tools such as Jira, Asana, Monday, etc
Is able to work effectively with a manager based in a remote office
Bonus: Experience in a smaller B2B and/or SaaS company where you owned multiple design/development functions
Bonus: Experience with Google Tag Manager

WITHIN 3 MONTHS, YOU’LL

Gain a solid understanding of Guidebook’s product, brand, customers, and website structure
Conduct a full audit of the website with recommendations for design, UX, and SEO improvements
Establish relationships across marketing, sales, and product teams
Begin contributing to new landing pages and website updates using Webflow
Participate in sprint planning and align your work within the team’s 2-week cadence
Understand the Guidebook tone and visual identity—and begin forming ideas for evolution
Identify low-hanging fruit to improve conversion rates and technical performance

WITHIN 6 MONTHS, YOU’LL

Take full ownership of Guidebook’s Webflow site, managing updates and improvements with autonomy - including updates to our martech integrations
Take full ownership of Guidebook’s blog on WordPress, managing updates and improvements with autonomy
Regularly analyze and report on website performance—setting clear goals and benchmarks
Design and launch new campaign pages and test variations to improve engagement and lead gen
Partner with demand gen to create high-converting landing pages and performance-focused assets
Contribute to improving project workflows and creating reusable design components in Webflow

WITHIN 12 MONTHS, YOU’LL

Establish a clear connection between your work and core marketing KPIs (e.g. SEO, conversion rates, engagement)
Standardize best practices for Webflow development, website QA, and marketing design operations
Build scalable systems to support growth—templates, automation, atoms/molecules
Play a leadership role in maintaining and evolving the Guidebook brand voice and visual identity
Drive measurable improvements in performance through data-informed design decisions
Be seen as the go-to resource for high-quality, performance-driven design within the marketing team

View all remote jobs at Guidebook →

FAQ

Is the Webflow Designer & Developer position at Guidebook remote?: Yes. This role was posted on Remote Frontend Jobs, a job board that lists exclusively fully remote positions.
What is the salary for the Webflow Designer & Developer role?: The posted salary range for this position is 75000USD - 100000USD.
When was this Webflow Designer & Developer job posted?: This listing was posted on June 27, 2025 and is still open for applications.
How do I apply for the Webflow Designer & Developer position at Guidebook?: Use the apply button on this page — it takes you directly to the employer’s application page.