Senior Digital Marketing Specialist

Headquarters: Dallas, TX
URL: https://apidesigners.com

We’re looking for a highly skilled Digital Marketing Lead to take ownership of our growth strategy and oversee all marketing execution. This is a hands-on leadership role where you’ll manage SEO, Facebook/Google Ads, email campaigns, and funnel optimization — while coordinating with internal contributors and working directly with the CEO.

If you’re a performance-focused, full-stack digital marketer ready to lead and scale, we want to hear from you.

Must be able to work full U.S. business hours (Central Time preferred).  

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What You’ll Do

• Develop and lead our digital marketing strategy across Google Ads, Facebook Ads, SEO, email, and landing pages

• Manage our marketing calendar, lead funnels, and performance tracking systems

• Optimize campaigns for conversions, lower CPA, and improved ROAS

• Report on KPIs including CTR, CPC, ROAS, lead volume, and conversion rates using Google Analytics and Meta Ads tools

• Oversee marketing workflow and automation in Monday.com and Onyx

• Conduct market research and competitor audits to guide growth decisions

• Collaborate cross-functionally with leadership, sales, and operations to ensure alignment on company-wide goals

• Stay up to date with platform changes and digital marketing best practices in the healthcare space

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What We’re Looking For

• 5+ years of hands-on digital marketing experience, including leadership or strategic ownership roles

• Mastery of both SEO and paid advertising (Facebook + Google Ads required)

• Experience running performance-based campaigns with measurable ROI

• Strong background in website optimization, content strategy, and funnel building

• Proficiency in Google Analytics, Meta Ads Manager, and marketing automation tools

• Clear, confident communicator who can lead meetings, delegate tasks, and prioritize growth initiatives

• Strategic thinker who can also execute directly when needed

• Bachelor’s degree preferred — but proven results matter more than formal credentials

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What Success Looks Like in 90 Days

• High-performing ad campaigns are live and generating consistent leads

• SEO and funnel improvement plans are launched with metrics trending upward

• Weekly performance reports include actionable insights

• All marketing activity is coordinated, efficient, and aligned with company goals

• You’re confidently leading the marketing function and helping shape our growth strategy

To apply: https://weworkremotely.com/remote-jobs/a-insurance-designers-senior-digital-marketing-specialist