CRO Man (Conversion Rate Optimization Specialist)

Headquarters: Georgetown, Texas
URL: https://www.headlightglasses.com/products/glarecut

About Headlight Glasses

We’re a one-product eCommerce brand built on Direct Response principles, helping American drivers see safely at night. Since launching on October 31st, 2022, we’ve generated over $3.4M in profitable revenue — almost entirely from Meta Ads — using only a basic Shopify landing page.

We are not an unproven startup. We’re a profitable, scaling brand with massive room for CRO upside. With a landing page on the level of Hostage Tape, the ceiling is far higher.

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Your Mission

We’ve built a $3.4M+ business with a basic Shopify page.

Now, the mission is simple:

Take Headlight Glasses to **$1M pre-tax net profit this season (Oct 1, 2025 – Feb 28, 2026).**

If we hit that goal, you don’t just get profit share — you get a **$25,000 milestone bonus** on top. That $1M mark isn’t just a number, it’s our shared mission this grind season.

- You will own the post-click experience: rebuilding the landing page, building advertorial pages, testing offers, increasing AOV.
- I (the founder) will own the pre-click experience: creative and ad angles.
- Together, we push until $1M pre-tax net profit is real.

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Workload & Seasonality

Headlight Glasses is a seasonal brand. We sprint hard in winter, then scale down in summer.

- Oct 1 – Dec 21: Full-time, ~48 hrs/week (6 days, Mon–Sat).
- Dec 22 – Feb 28: Full-time, ~40 hrs/week (5 days, Mon–Fri).
- Mar 1 – Sept 30: Part-time, ~16 hrs/week (approx. 2 days).

Additional details:
- Includes a paid lunch break on full-time days.
- We value results over hours — if you can hit targets in 5–6 hyper-focused hours/day, that’s fine.
- Paid holidays (5): Christmas, New Year’s, Memorial Day, Independence Day, Labor Day.
- No paid sick leave or PTO (the part-time summer season provides flexibility).
- Exclusivity: This role is **exclusively for Headlight Glasses. If you want to juggle multiple clients or side projects, this is not the right role. If you want to go all-in on one product and one mission, you’ll thrive here.

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Profit Share Structure (Capped at 10%)

Baseline pre-tax net profit = $254K (average of the last two Oct–Feb swings).

- 3% above baseline → up to $500K profit
- 5% at $500K profit
- 7% at $750K profit
- 10% at $1M profit and capped at 10% thereafter

The Shared Target: $1M Net Profit

Hit $1M pre-tax net profit, and you earn:
- $74,600 profit share
- +$25,000 milestone bonus
- = $99,600 total

Past $1M, profit share continues at 10% capped.

Payout Examples

- Profit = $500K → $7,380
- Profit = $750K → $34,720
- Profit = $1M → $99,600 (profit share + milestone bonus)
- Profit = $2M → $199,600
- Profit = $3M → $299,600 (capped at 10%)

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What You’ll Do

- Generate **CRO/AOV ideas from scratch** using heatmaps, scroll maps, GA4, pixel data, and AI.
- Build & design **custom advertorial-style landing pages** (e.g., “25-step Anti-Glare Coating vs 3-step Headlight Glasses”).
- Run A/B and multivariate tests (Shopify native or 3rd-party).
- Implement upsells, bundles, and pricing optimizations with autonomy.
- Report performance daily during onboarding, then weekly once in rhythm.

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What We’re Looking For

- USA-based, regularly drives at night (you understand the customer pain and nuances on American roads).
- Proven brand-side CRO success (Shopify or one-product stores).
- Direct Response marketing knowledge.
- Shopify landing page build + design skills.
- Analytics mastery: GA4, Hotjar/Clarity, pixel data, heatmaps.
- Experience using AI tools to accelerate CRO.
- Hungry, independent executor who thrives on clear metrics.
- Believes in the mission (faith-aligned is a plus).
- Exclusive focus — you will not work on other clients or projects during employment.

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To Apply

Email: james@headlightglasses.com with subject line: “CRO Man”

Include:
1. Proof of CRO results (before/after metrics + landing page examples).
2. A 3-minute video answering:
   - Why are you interested in this position?
   - What do you know about Headlight Glasses?
   - What is your ideal work environment?
   - What are your strengths?
   - Where do you see yourself in 5 years?
3. Optional: A Loom walkthrough of a CRO project you’re proud of.

To apply: https://weworkremotely.com/remote-jobs/headlight-glasses-llc-cro-man-conversion-rate-optimization-specialist