Content & SEO Growth Strategist (Internal Marketing)

Overview

At Sweat Pants Agency, we’ve helped build and scale multiple INC #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results.

Now, we’re seeking a Content & SEO Growth Strategist to join our internal marketing function — Sweat Shorts — where we ideate and test full-funnel acquisition strategies using ourselves as the sandbox (so we can get smarter for our clients).

Sweat Shorts is responsible for building our email list of founders and marketers, generating inbound leads, attracting top talent, and leveling up Sweat Pants’ brand.

This isn’t your typical in-house marketing role. You’re joining a high-functioning, cross-functional team obsessed with ideating, testing, and scaling results-driven growth strategies — and storytelling is at the heart of it.

You’ll play a critical role in crafting engaging stories that our audience (primarily founders and marketers) can’t help but click, reply to, and share. Your output will help build a growth flywheel through high-quality content, healthy domain authority, ranking for strategic keywords, and capturing more traffic with less spend.

Responsibilities

– Build an SEO and content strategy to attract top-of-funnel traffic and drive sign-ups to our newsletter and services.
– Ideate, write, and optimize blog content that founders and marketers obsess over (and want to share with peers).
– Collaborate with email, design, and social teammates to distribute content effectively.
– Analyze and report on content performance — including rankings, traffic, and conversions.
– Continuously uncover and prioritize keyword opportunities to feed the testing backlog.
– Build a library of stories and transferable learnings to fuel top-of-funnel traffic and email capture.

Must Haves

– 3+ years of proven experience producing SEO-driven, long-form content.
– Deep understanding of on-page and off-page SEO.
– Strong research and storytelling skills.
– Clear and punchy writing style — especially in non-B2B tone.
– Curiosity-driven: you love identifying what resonates, why, and how to scale it.

Nice to Haves

– Working knowledge of SEO analytics tools (GA4, GSC, etc.)
– Experience building backlink flywheels and collaborations.
– Familiarity with tools like Webflow, Notion, or Frase.

Work Perks

– Fully remote (work from anywhere).
– 4-day workweek.
– Custom benefits package.
– Competitive pay.
– Flexible work schedule.
– Small, fast-moving team that cares about good people, good work, and good clients.

About Sweat Pants

Sweat Pants Agency is a full-service growth marketing agency made up of full-time freelancers — offering paid social, paid search, lifecycle, creative, CRO, and data infrastructure services.

We’ve helped multiple companies achieve successful exits and gone from zero to unicorn.

We believe in flexible work. We believe in top performance without burnout. And we believe that growth is about constant curiosity, creativity, and learning.

Our internal creative and performance team (Sweat Shorts) is responsible for our own brand’s marketing and acquisition, experimentation lab (so we can get smarter for clients), and producing scalable content that fuels inbound interest.

Tagged as: 3-5 Years, AI, Flexible Schedule