Senior Playable Ads Developer

As a Senior Playable Ads Developer you will drive technical quality and consistency across all playable projects. You will set standards, mentor team members, and solve complex development challenges to support our performance marketing goals.

Responsibilities

• Lead the development and maintenance of top-tier 2D and 3D playable ads, primarily using Cocos Creator v3.x and other modern browser-based game engines, to achieve industry-leading engagement and performance benchmarks.
• Define, implement, and maintain key methodologies and reusable systems to optimize production workflows and ensure efficient, high-quality playable ad delivery.
• Mentor junior developers and provide technical guidance to mid-level developers, fostering skill growth and collaborative problem-solving within the team.
• Collaborate closely with artists, designers, and User Acquisition (UA) teams to translate creative visions into highly effective and technically sound playable ad experiences.
• Proactively identify, diagnose, and resolve complex technical issues, while actively contributing to architectural decisions and pipeline improvements for playable ad development.
• Contribute directly to the company’s profitability by continuously improving the efficiency, performance, and creative impact of all playable ad deliverables.
• Ensure rigorous standards for documentation, comprehensive performance testing, and thorough QA processes are maintained across all projects.
• Integrate and optimize playable ads with various ad-network wrappers, including MRAID, for seamless functionality across platforms like Unity (via WebGL export), Applovin, IronSource, and Mintegral.

• 5+ years of hands-on professional experience in game development or interactive web experiences, with a strong emphasis on playable advertisements.
• Demonstrated expertise in building performant and scalable 2D and 3D playable ads using Cocos Creator (v3.x preferred), JavaScript, and HTML5.
• Proven experience with modern browser-based game engines and related front-end technologies.
• Direct experience exporting playable ad builds specifically optimized for major ad networks such as Unity (WebGL), Applovin, IronSource, or Mintegral.
• Strong understanding and practical experience with integrating MRAID or other ad-network SDKs/wrappers into playable ad creatives.
• Track record of successfully optimizing playable ad builds to adhere to strict size constraints (e.g., 3-5 MB) without compromising quality or performance.
• Proven mentorship skills and a demonstrated ability to technically lead, guide, and inspire a development team.
• Strong understanding of key ad performance metrics (e.g., CTR, IPM, CVR) and how development decisions influence these outcomes.
• Excellent problem-solving abilities, coupled with a meticulous attention to code quality, detail, and robust implementation.
• Good to have: Experience with C++ and Unity game development.