Creative Lead

Overview

Description

Creative Lead

Function: Creative Strategy Dept | Leadership and Management

Reports to: Chief Creative Officer (CCO)

Location: Remote – Access to a LDN HQ

Job Type: Full Time

Compensation: £60,000 – £70,000 DOE

Overview:

For You Advertising is the UK’s leading TikTok marketing agency, empowering ambitious, high-growth brands to excel in TikTok commerce. We help brands build a deep understanding of the TikTok ecosystem to drive customer acquisition, launch successful shops, fuel creative pipelines, and deliver measurable results that extend across every channel. As a trusted partner to TikTok UK’s Ecommerce, DTC, and Shop teams, we benefit from dedicated platform support and early access to new product innovations – ensuring our clients stay ahead of the curve.

The Role:

We’re looking for a Creative Lead to join our growing performance team and play a pivotal role in scaling performance across our highest-value client accounts. You’ll bring deep strategic thinking, a strong creative eye, and a hunger to develop future leaders within the creative strategy function.

As a Creative Lead, you’ll work across Tier 1 brands to unlock aggressive paid social growth while owning the mentorship and development of two to three junior strategists. This role blends expert-level hands-on delivery with team leadership and high-impact influence, across both clients and internal teams.

Requirements

What You’ll Lead:

Client Strategy & Performance (60% IC Workload):

– Own strategy and delivery for For You Advertising highest-value accounts, driving sustained performance through data-led creative strategies.- Deliver measurable account growth through big-swing creative concepts, strong funnel logic, and strategic forecasting.- Act as the strategic benchmark for the wider team, leading by example across concepting, reporting, communication and culture pillars.

Team Management & Development:

– Manage and mentor a minimum of 2 junior strategists, owning the development plans, performance coaching, and progression roadmaps.- Lead the pods your direct reports sit within, offering hands-on guidance and support to ensure pod-wide performance success.- Act as the primary escalation point for performance challenges or operational blockers within your pods.

Department Growth:

– Champion knowledge-sharing by running internal training sessions, contributing to frameworks, and actively seeding insights into CS-Hub.- Share external inspiration, frameworks, and industry innovation to raise the creative bar across the team.- Drive innovation of new frameworks to drive creative diversity.- Support with onboarding and levelling-up junior strategists at pace as they join the business.

Process Innovation & Strategic Ops:

– Work closely with the Head of Performance and CCO to identify bottlenecks, shape new workflow processes, and stress-test operational changes within the Creative Strategy Department.- Feed learnings and macro insights into senior leadership to improve department-wide systems and growth strategies.- Support in the upkeep in documentation and databases such as the prompt library, context library and framework database.

What Success Looks Like (First 3–6 Months):

– You independently lead and maintain performance across multiple flagship accounts.- Your strategic frameworks start being adopted across the wider agency.- Junior and midweight strategists look to you for direction and development.- Clients trust you as a proactive, commercial partner in their growth.- Creative output becomes more structured, more efficient and more scalable.- You influence the creative direction of both client accounts and the department.

What You Bring:

– 4+ years in creative strategy, performance creative or paid social (agency background preferred).- A proven track record of scaling Meta/TikTok creative using data-driven processes.- Strong analytical capability – you turn data into hypotheses and direction.- Experience leading client strategy and guiding cross-functional teams.- Confident presenting to senior stakeholders internally and externally.- Exceptional communication and deck/storytelling capability.- Ability to manage multiple accounts with clarity and commercial awareness.- Deep understanding of buyer psychology and performance marketing principles.- High standards, excellent attention to detail and a strategic mindset.

Who You Are:

– A leader – confident, calm, clear, and decisive.- Commercially minded with a bias for measurable outcomes.- Proactive and solutions-focused.- Driven by growth – for clients, the agency and your team.- Collaborative and invested in developing others.- Able to zoom out into strategy and zoom in into execution.- Thrive in a high-performance, fast-moving creative environment.

Benefits

– Leading D2C client portfolio across multiple verticals.- Fast progression opportunities in a rapidly scaling agency.- 27 days holiday + your birthday off.- Remote working + up to 30 days working abroad.- Private health & dental insurance.- Company pension.- Regular team socials, creative workshops and a culture built around growth.- Access to a beautiful collaborative HQ in Oval, Central London.

Tagged as: 5+ years