Digital Marketing Manager

Overview

We are looking for a hands-on, multi-skilled digital marketer who can take ownership of our online channels and help build a cohesive digital marketing strategy. This role is a mix of strategy and execution, ideal for someone with mid-level experience who enjoys working independently and creating structure.

You will manage all digital channels, coordinate content creation with external and internal contributors, support sponsor-related marketing activities, and contribute to the long-term marketing strategy for SIXDAYS CYCLING. You will be the core driver behind our digital presence and responsible for bringing our brand to life across platforms.

Key Responsibilities

1. Digital Channel Management

Own and manage the full ecosystem of online channels, including:

• – Instagram, Facebook, TikTok, YouTube
• – LinkedIn
• – Website & blog
• – Email newsletters / CRM tools

Daily responsibilities include:

• – Creating and managing a digital content calendar
• – Publishing and scheduling posts
• – Monitoring engagement and responding as needed
• – Analysing channel performance to make informed improvements
• – Ensuring consistency in tone, visuals, and messaging across platforms

2. Content Coordination & Production

• – Plan content themes, formats, and storytelling concepts
• – Brief designers, videographers, photographers, and editors
• – Review and approve assets to ensure brand consistency
• – Create some content yourself when needed (copywriting, simple video/photo edits, basic Canva visuals)
• – Keep workflows organised between internal team and external contributors

3. Marketing Strategy Contribution

• – Support the development of the digital and offline marketing strategy
• – Translate strategic goals into actionable plans
• – Define KPIs for channel performance and track results
• – Provide regular insights to the team on growth and opportunities

4. Sponsorship & Partnership Marketing

• – Coordinate digital deliverables related to sponsorship agreements
• – Manage the production of sponsor-related content, including athlete involvement
• – Ensure deadlines and deliverables are met in alignment with partner expectations

5. Project Coordination & Collaboration

• – Work closely with freelancers, working students, the internal team, and partners
• – Manage briefs, timelines, workflows, and approvals
• – Keep marketing activities organised, documented, and transparent
• – Prepare regular performance reports and updates for internal stakeholders

6. Marketing Operations & Process Setup

• – Help establish marketing processes, templates, and workflows
• – Set up tools for scheduling, analytics, and content management
• – Build foundational structures for an efficient and scalable marketing function

Skills & Experience

Must-Have Skills & Experience

• – 3–6 years of experience in digital marketing, ideally in roles such as Digital Marketing Manager, Social Media Manager, or Content Marketing Manager
• – Hands-on experience managing multiple social media channels (Instagram, TikTok, YouTube, Facebook, LinkedIn)
• – Strong content skills — confident writing copy, briefing creators, and doing simple edits (video/photo/Canva)
• – Experience with sports, events, or entertainment brands
• – Experience planning and executing multi-channel content calendars
• – Analytical mindset, able to interpret data and turn insights into action
• – Experience coordinating freelancers or external creatives
• – Excellent organisational and project management skills
• – Strong written and verbal communication in English (German is a plus)
• – Comfortable working in a hands-on, startup-style environment, building processes from scratch

Nice-to-Have Skills

• – Understanding of sponsorship or partnership marketing
• – Familiarity with tools such as WordPress, Meta Business Suite, TikTok Ads Manager, Google Ads, Google Analytics, Canva, project management platforms
• – Basic understanding of paid social
• – Basic photography or video capture skills

Who You Are

• – Proactive and self-driven, not waiting for instruction to make progress
• – Creative and curious, with an eye for digital trends and storytelling
• – Structured and reliable, with strong attention to detail
• – Collaborative, able to work with diverse stakeholders
• – Hands-on, willing to jump in and execute when needed
• – Adaptive, thriving in a fast-moving, evolving environment

What We Offer

• – Full-time role (40h/week)
• – Remote within Europe (EOR contract in country of residence), must be based in a CET ±2 time zone
• – Competitive compensation via Employer of Record (based on your country of residence)
• – The opportunity to build and shape the digital marketing of high-profile sports events
• – A creative environment with room for your ideas and ownership
• – Collaboration with international athletes, partners, and content creators
• – A dynamic, supportive team with fast decision-making
• – Onsite work during our major events (experience the atmosphere firsthand)

Ready to Build Something Exciting?

If you’re passionate about digital marketing, sports, and bringing brands to life online — and you enjoy building things from scratch — we’d love to hear from you. Please apply with your CV and a cover letter explaining why you’re excited about working in the cycling and sports event industry. Start date: we’re excited to welcome the right person as soon as they’re available.

Tagged as: 3-5 years, Flexible Schedule, mid-level, remote, WordPress, work from anywhere, work from anywhere policy