Product Marketing Manager

Overview

About the Role

As Senior Product Marketing Manager, you will shape how Rossum’s product story is told— translating complex technology, market and target audience insights into clear, meaningful narratives that resonate with enterprise finance and operations teams. You’ll partner across Product, Sales, and Marketing to define positioning and messaging, lead go-to-market execution, and help Rossum stand out in a fast-moving, competitive automation landscape. ✨

What You’ll Do

• Own product positioning and messaging that differentiates Rossum in the intelligent document processing category.

• Partner with Product and Sales to define go-to-market (GTM) strategies for new features and launches.

• Develop compelling value propositions and sales enablement content tailored to enterprise finance buyers.

• Build competitive intelligence and market insights to inform roadmap decisions, sales narratives, and content creation.

• Collaborate with Content and Brand to create thought leadership, case studies, and campaign materials.

• Partner with Demand Generation to align product messaging with campaign goals and pipeline objectives.

• Track and analyze launch and campaign performance, using data to improve GTM effectiveness.

• Serve as the internal voice of the customer, ensuring messaging and GTM activities reflect real customer needs and language.

Who You Are

Must-Haves

• 5+ years’ experience in B2B product or solution marketing, ideally in SaaS or AI-driven software.

• Proven expertise to develop product positioning and GTM strategies for enterprise audiences.

• Strong storytelling and content-creation skills – ability to translate technical features and complexity into compelling business value.

• Experience collaborating with Product, Sales, and Marketing teams.

• Analytical mindset with experience tracking and reporting GTM performance metrics.

• Excellent written and spoken English communication skills.

Bonus points if you have:

• Familiarity with finance or automation software markets.

• Experience with analyst relations, category creation, or market education.

• Comfort using CRM, enablement, and campaign tools (e.g., Salesforce, HubSpot, Notion, Figma).

What Success Looks Like

Within 3 Months:

• Build a deep understanding of Rossum’s product, customers, and category landscape.

• Establish strong partnerships with Product, Sales, and Demand Gen teams.

• Deliver updated core messaging and persona frameworks for one key product area.

Within 6 Months:

• Lead a major product launch or campaign in collaboration with GTM teams.

• Deliver competitive and market insights that influence messaging and roadmap priorities.

• Create or enhance sales-enablement assets to support stronger pipeline conversion.

Within 12 Months:

• Own GTM strategy for multiple features or product lines.

• Establish a repeatable, data-driven launch process that scales with product growth.

• Strengthen Rossum’s category leadership through consistent, insight-driven storytelling.

Why Join Us?

At Rossum, we’re on a mission to free companies from painful manual data entry by building the world’s most advanced AI platform for document understanding. We believe people’s time should be spent on creativity, innovation, and human connection—not repetitive tasks.

What sets us apart?

• Cutting-edge AI technology used by leading global enterprises.

• A collaborative scale-up environment where experimentation is encouraged.

• Growth opportunities to build your career in Sales, Marketing, or beyond.

• A culture that values authenticity, learning, and diverse perspectives.

What We Offer

• Hybrid work model with flexible hours.

• 5 weeks of vacation + 5 sick/personal days.

• Extra 2 weeks of paternity leave.

• Stock options (ESOP) – share in Rossum’s long-term success.

• Budget for personal development, education, and language courses.

• High-end tech (MacBook, monitor, accessories of your choice).

• Team offsites, regular meetups, and a friendly, ambitious team.

• MultiSport Card.

Tagged as: AI, Equity, Flexible Schedule, Go, Leadership, parental leave, professional development, senior