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Senior Software Engineer II, Frontend
This role can be Office/Hybrid/Remote based within the UK
The Customer Journey Activate group focuses on the onboarding and activation of new customers and users at HubSpot. We build the experiences that help customers realise value quickly - from product-led growth surfaces to AI-first onboarding journeys for our Pro customers. Whichever team you join, you ll work on high-impact frontend systems that shape a customer s first experience with HubSpot - ensuring it s intuitive, personalised, and value-driven.
What You ll Do
- Design and build scalable, high-quality frontend applications that power onboarding and activation experiences.
- Lead the technical direction for complex UI systems, ensuring performance, accessibility, and maintainability at scale.
- Partner closely with product, design, AI, and backend teams to deliver intelligent, data-driven user experiences.
- Translate customer problems into elegant frontend solutions that reduce friction and accelerate time-to-value.
- Contribute to shared component libraries and internal tooling that enable consistent, product-led growth patterns across HubSpot.
- Improve performance, reliability, and observability of frontend systems in a fast-moving environment.
- Mentor other engineers and contribute to the long-term technical strategy of the Activate product area.
We re Looking For Someone Who
- Has strong frontend engineering experience, ideally with modern JavaScript frameworks (e.g., React) and TypeScript.
- Has built and maintained complex, user-facing applications at scale.
- Brings a strong product mindset balancing technical excellence with customer empathy.
- Has experience designing reusable component systems or working within a design system.
- Is thoughtful about performance, accessibility, and UX quality.
- Is comfortable collaborating across disciplines in ambiguous, evolving product spaces.
- Makes pragmatic, data-informed decisions in fast-paced environments.
Nice to Have
- Experience building onboarding, activation, or product-led growth experiences.
- Exposure to AI-powered or personalization-driven UI experiences.
- Familiarity with experimentation frameworks or A/B testing.
- Experience working in micro-frontend or distributed frontend architectures.
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