Front-End Developer (React / Headless / E-commerce)

We are looking for someone comfortable thinking beyond implementation - contributing to product ideas and user outcomes.

Responsibilities

• Build and maintain our React / Next.js frontend (Vercel-hosted, headless setup)
• Integrate with Shopify APIs and internal services to deliver seamless user journeys
• Develop reusable, scalable components and frontend patterns
• Work closely with UX to implement and iterate on designs based on real user behaviour
• Use AI-assisted tools to speed up development, debugging, and prototyping where appropriate
• Explore opportunities to enhance the user experience through AI-driven features
• Contribute to CRO initiatives (e.g. experimentation, analytics)
• Help define and evolve coding standards, tooling, and best practices
• Collaborate with backend engineers on API design and data flows
• Own features end-to-end—from idea through to production and iteration
• Estimate and prioritise work alongside the team

Requirements

• 3+ years building modern web applications
• Strong JavaScript/TypeScript experience
• Solid experience with React and Next.js (or similar modern framework)
• Deep understanding of HTML/CSS (including responsive design and modern layout techniques)
• Experience working with APIs (REST and/or GraphQL)
• Experience in using AI-assisted development tools (e.g. code generation, debugging, documentation)
• Familiarity with component-based architecture and design systems
• Experience with version control (Git) and team workflows (PRs, reviews)
• Understanding of accessibility and usability best practices
• Experience with testing (unit/integration/e2e)
• Experience deploying and working with modern hosting platforms (e.g. Vercel, AWS)

Nice to Have

• Experience with headless CMS platforms (e.g. DatoCMS, Contentful, Sanity)
• Exposure to e-commerce platforms (Shopify or similar)
• Some backend experience (Node.js, Python, etc.)
• Experience with analytics / product tooling (e.g. Mixpanel)
• Familiarity with experimentation / A/B testing approaches
• Experience working in a headless or composable architecture
• Experience or interest in experimentation and data-informed decision making