Senior Frontend Engineer - SEO Product

We re looking for a Senior Frontend Engineer to help build web experiences that enable more people to discover Wise organically.

The SEO Product team is working towards an ambitious goal: making customer acquisition eventually free. We do that by building high-quality, SEO-driven products and logged-out web experiences that help millions of potential customers make better decisions about their money.

This is a hands-on product engineering role. You ll work closely with product, design, analytics, marketing and engineering from the earliest stages of an idea, helping shape what we build and why. You l take ownership of important parts of Wise s website and logged-out experience, using React and TypeScript to build fast, accessible, high-quality experiences at scale, with some exposure to Node.js where needed.

What will you be working on?

• Building and improving key parts of Wise s website and logged-out customer experience
• Helping shape and extend our new CMS platform, built with Payload CMS and Puck, to support scalable, high-quality content creation and publishing
• Creating high-quality, SEO-driven web experiences that help more people discover Wise organically
• Working closely with product managers, designers, analysts, and engineers to shape ideas, define requirements, and turn them into simple, effective customer experiences
• Owning frontend development end-to-end, from technical design through implementation, release, measurement, and iteration
• Architecting scalable, maintainable frontend solutions using React and TypeScript
• Helping maintain a high bar for quality, accessibility, performance, and usability across the web experience
• Contributing to experimentation and optimisation work, using customer insight and data to inform decisions
• Collaborating with backend engineers and working with Node.js where needed
• Providing technical guidance through thoughtful code review and collaboration
• Contributing to a strong engineering culture through knowledge sharing and strong engineering practices
• Mentoring engineers in the team and contributing to our engineering hiring process.

What do you need?

• Strong experience building and shipping modern web applications using React and TypeScript
• Experience owning technical decisions and designing maintainable frontend architecture
• Ability to take ambiguous product problems and turn them into clear technical plans and incremental milestones
• Strong product judgment, with the ability to use customer insight and data to inform decisions
• Strong understanding of web fundamentals, including performance, accessibility, and responsive design
• Experience working closely with cross-functional partners such as product, design, analytics, and backend engineering
• Commitment to writing clean, testable, maintainable code and holding a high bar for engineering quality
• Confidence working autonomously and taking ownership of delivery end-to-end
• Good communication skills, including the ability to explain technical concepts clearly to non-technical audiences
• Some experience working with Node.js in a production environment
• Ability to produce clear technical documentation and diagrams
• Experience with end-to-end 2BRO 2 ownership of software - Build it, Run it, Own it, including observability and reliability.

It would be a bonus if you also have:

• Experience working on SEO-driven, acquisition-focused, or other high-traffic logged-out web experiences
• Experience with experimentation
• Experience with CI/CD tooling such as GitHub Actions
• Experience with observability and monitoring for web products
• Experience improving web performance and Core Web Vitals
• Strong accessibility instincts and experience building inclusive web experiences
• Interest in AI-assisted coding tools such as Cursor or Claude Code