Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will:

• Run and scale Google Ads campaigns
• Manage social media engagement and content execution
• Improve SEO and organic visibility
• Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)

• Manage campaigns across:
  • Search
  • Display
  • Remarketing
• Conduct keyword research and structure campaigns for performance
• Write and test high-converting ad copy
• Optimize key metrics:
  • CPC
  • CTR
  • Conversions
  • ROAS
• Manage budgets, bidding strategies, and targeting
• Identify and implement performance improvements

2. Social Media Execution & Engagement

• Manage engagement across:
  • Instagram
  • Facebook
  • LinkedIn
• Respond to comments, DMs, and audience interactions
• Support:
  • Content scheduling
  • Caption writing
  • Post optimization
• Monitor engagement metrics and audience growth

3. SEO & Organic Growth

• Conduct keyword research using tools like:
  • SEMrush
• Optimize:
  • Metadata
  • Content
  • Internal linking
• Support technical SEO improvements
• Track:
  • Keyword rankings
  • Organic traffic
• Identify content gaps and growth opportunities

4. Reporting & Performance Tracking

• Track performance across:
  • Paid campaigns
  • Social channels
  • Organic traffic
• Analyze data using:
  • Google Analytics 4
• Prepare reports with:
  • Insights
  • Recommendations
• Maintain clean documentation of campaign updates and changes

What Makes You a Strong Fit

• You are execution-focused — you actually run campaigns
• You make decisions based on data, not assumptions
• You’re comfortable managing multiple campaigns simultaneously
• You continuously test, iterate, and improve performance
• You balance performance metrics with creative execution