Director of Organic Social and Influencer Marketing

The Director of Organic Social and Influencer Marketing is a critical senior member of the Madison Reed Brand Leadership Team and will play a pivotal role in driving strategy and growth for Madison Reed's owned and operated social channels and developing impactful influencer partnerships and campaigns that support the brand's omni-channel business. This role will be responsible for developing and executing a comprehensive strategy that authentically reflects our brand mission, brand campaigns and showcases the superiority of our priority products, while ensuring all external partnerships and content align with Madison Reed's values and voice.

This position will lead the organic social and influencer marketing team to drive growth and engagement for Madison Reed's owned and operated social channels and develop a strategy for all influencer partnerships and campaigns, while fostering a sense of community through Madison Reed's online presence. This role is central to accelerating growth and engagement for Madison Reed organic social channels, driving awareness and conversion through influencer marketing and supporting Madison Reed direct, Hair Color Bar and wholesale partners.

This role reports to the Chief Marketing Officer is full time and remote. While remote, this position should expect to be able to travel up to 30% Quarterly from home including but not limited to team meetings, Quarterly Business meetings, trips for photo shoots, content capture, and company-sponsored events.

The base salary range for this position is between 150,000 and 155,000. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

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Who you will be working with

Reporting to the Director of Organic Social and Influencer Marketing will be the Senior Manager of Organic Social and Influencer Marketing and Social Media Coordinator. This position will interface with Marketing, Product Development, and the teams responsible for the direct, wholesale and Hair Color business, along with other functional support areas.

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Responsibilities

Influencer Marketing

• Lead the development and execution of innovative influencer marketing strategies to drive brand awareness, engagement and conversion
• Oversee all aspects of influencer partnerships and campaigns to support Madison Reed's DTC/e-commerce business, Hair Color Bar and wholesale channels
• Create and execute impactful strategies for influencer-driven events
• Partner with the Acquisition team to enable paid sponsorship collaborations
• Oversee micro influencer and UGC campaigns
• Measure impact and report on all influencer campaigns via DashHudson and CreatorIQ
• Develop overall product seeding strategy
• Create an unparalleled influencer experience
• Build strong working relationships with agents, agencies, influencer networks and vendors
• Manage VIP Hair Color Bar appointments
• Provide strategic local influencer support

Organic Social

• Develop a strategy for Madison Reed's TikTok, Instagram, Pinterest and LinkedIn channels
• Foster a positive community through community management
• Expand presence on new social media channels
• Develop a best-in-class content mix
• Oversee contracted content creators and drive UGC
• Grow social presence for CEO + Founder
• Oversee DashHudson and UGC PDP integrations
• Work cross-functionally to support company initiatives
• Support PR and Talent teams with content ideas
• Set KPIs and manage reporting
• Manage social media tools and contracts

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Team Leadership

• Lead direct reports and internship program
• Partner with stakeholders to deliver on brand strategy
• Identify efficiencies and drive team performance

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Qualifications

• 8+ years of experience in Social Media, Content Creation or Influencer Marketing
• Bachelor's Degree required
• Experience in hands-on social media, editing, posting, and community management
• Content creation capabilities
• Tech, Consumer Goods or Beauty industry preferred
• Experience in digital analytics and social listening tools
• Excellent presentation, communication, and organizational skills

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Big on Benefits

The Perks? Glad you asked...

• Comprehensive Medical, Dental, and Vision
• 100% Company Paid Short and Long Term Disability
• 401k Participation and Equity Grants
• Continuing Education Contributions
• HSA Employer Contributions and FSA Options
• Parental Leave Program
• Commuter Benefits
• Responsible Paid Time Off Program
• Complimentary Madison Reed Products + Discounts
• Company sponsored events

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We are Madison Reed

We're disrupting a $50 billion industry. Since 2013, we've empowered clients with the choice to color their hair at home or in our Hair Color Bars.

We live our values: Love, Joy, Courage, Responsibility, and Trust.

We are hair color that breaks the rules.

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Equal Opportunity

Madison Reed is an equal opportunity employer. We recruit, train, compensate and promote without regard to race, color, religion, sex, national origin, disability, age, or any other protected category. We value diversity, inclusion, and accessibility.

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Information for Recruiters: We do not accept unsolicited resumes from staffing vendors.

Summary
Company name: Madison Reed
Remote job title: Director of Organic Social and Influencer Marketing
Job tags: Social Media, Influencer, Marketing, Leadership